NIMN Ikeja Chapter, Annual Public Lecture 2026

The New Marketing
Blueprint.

Driving growth through AI, customer experience, data ecosystems, and purpose-driven brands. A morning of ideas from the National Institute of Marketing of Nigeria, Ikeja Chapter.

Date
Wed, 14 Oct 2026
Time
8:00 AM (Programme 9:00)
Venue
LCCI Centre, Alausa, Ikeja
Register for free View programme
The theme

Four forces reshaping how brands grow in Nigeria today.

Marketing is being rebuilt in real time. Intelligent tools, sharper customer expectations, richer data, and a demand for brands to actually stand for something are changing what growth requires.

This year's Annual Public Lecture brings professionals, students, and stakeholders together for a keynote address, a panel discussion, and open conversation on what it now takes to drive growth, under the theme "The New Marketing Blueprint."

All marketing professionals, students, and organisations are welcome to attend.

Official event flyer for the NIMN Ikeja Chapter Annual Public Lecture 2026

Official event flyer

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Artificial Intelligence

Where AI genuinely changes how brands plan, personalise, and sell, beyond the hype.

Customer Experience

Turning every touchpoint into a reason customers choose you again.

Data Ecosystems

Connecting the data brands already hold into decisions that compound.

Purpose-Driven Brands

Why standing for something real is becoming a growth strategy, not a slogan.

Running order

A full morning, minute by minute.

Arrival from 8:00 AM. The main programme opens at 9:00 AM and runs through to lunch. Times are approximate and may shift slightly on the day.

8:00 AM
Arrival & Registration60 min

Guest sign-in, seating, welcome refreshments.

9:00 AM
Cultural Dance: Opening Performance7 min

Sets the tone while guests settle in.

9:07 AM
Opening Prayer10 min
9:17 AM
National / NIMN Anthem5 min
9:22 AM
Welcome Address10 min

Chapter Chairman / host.

9:32 AM
Chairman's Remarks15 min

NIMN National President / Chapter Chairman.

9:47 AM
Special Guest / Sponsor Remarks15 min
10:02 AM
Keynote Speaker Introduction5 min
10:07 AM
Keynote Address55 min

"The New Marketing Blueprint": driving growth through AI, customer experience, data ecosystems, and purpose-driven brands.

11:02 AM
Q&A with the Keynote Speaker15 min

Moderated.

11:17 AM
Spoken Word: Transition Piece5 min

Thematic bridge into the panel discussion.

11:22 AM
Networking / Tea Break13 min
11:35 AM
Panel Discussion60 min

Same sub-theme, with three to four panelists and a moderator.

12:35 PM
Panel Q&A / Audience Interaction15 min
12:50 PM
Student Engagement: Inter-School Marketing Quiz20 min

Live buzzer-style quiz on marketing fundamentals and the day's theme; teams represent participating schools.

1:10 PM
Award / Recognition Segment15 min

Includes the quiz winner announcement and prize presentation.

1:25 PM
Vote of Thanks10 min
1:35 PM
Closing Remarks10 min

Chapter Chairman.

1:45 PM
Lunch & Networking

Closes the event.

Registration

Reserve your seat. It's free.

Fill the short form to confirm your attendance. It takes about three minutes, and covers a few quick details so we can plan seating, catering, and your name badge.

Open to all. Members, non-members, and students are all welcome to register.
Three minutes. Name, contact details, organisation, and membership status.
Questions? Reach the planning committee via the contact details below.
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